About Klaviyo
Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer data to create personalized marketing campaigns, including email and SMS marketing. Klaviyo stands out by integrating seamlessly with various e-commerce tools and providing access to expert agencies through its Partner Programs. The company's goal is to help e-commerce businesses strengthen customer relationships and drive growth through effective, data-driven marketing.
Boston, MassachusettsHeadquarters
2012Year Founded
$757.3MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Paid Holidays
Professional Development Budget
Risks
Emerging AI-driven marketing platforms could erode Klaviyo's market share.
Privacy regulations may increase compliance costs for Klaviyo.
Economic downturns could reduce marketing budgets, impacting Klaviyo's revenue.
Differentiation
Klaviyo integrates natively with customer data sources for seamless marketing automation.
The platform offers personalized marketing through AI-driven email and SMS campaigns.
Klaviyo's subscription model allows businesses to scale marketing efforts efficiently.
Upsides
Klaviyo's AI-driven personalization aligns with the growing trend in email marketing.
The rise of zero-party data collection enhances Klaviyo's personalized marketing capabilities.
Klaviyo's integration of SMS and email campaigns boosts customer engagement rates.
Funding
Total raised$757.27 M
Latest valuation$10.00 B
StageIPO
IPO
8/31/2023$576
$10.00 BLATE VC
7/31/2022$100
$9.50 BSERIES C
10/31/2020$200
$4.15 BSERIES B
3/31/2019$150
$750.00 MSERIES A
7/31/2017$7
$35.00 MSEED
7/31/2015$2
$7.50 M