Klarna

Online payment solutions for e-commerce

Stockholms kommun, Stockholm County, Sweden

About Klarna

Klarna provides online payment solutions primarily in the e-commerce sector, allowing consumers to make purchases immediately and defer payment to a later date, often without interest if paid within a specified period. This service benefits both consumers, who enjoy flexible payment options, and merchants, who can increase sales through Klarna's platform. Klarna operates in multiple markets across Europe, North America, and the Asia Pacific region, generating revenue by charging merchants a fee for each transaction processed and from consumers who choose extended payment plans that may include interest or fees. Unlike many competitors, Klarna focuses on enhancing the shopping experience with its buy-now-pay-later model, while also offering transparency and reliability through real-time data on system status. The company's goal is to facilitate seamless transactions that improve the overall online shopping experience.

Stockholms kommun, SwedenHeadquarters
2005Year Founded
$4,045.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees

Risks

Regulatory scrutiny due to past fines could lead to further penalties.
Rapid expansion with partners like Stripe may strain operational capabilities.
Growing competition in the BNPL sector could erode Klarna's market share.

Differentiation

Klarna offers a unique 'buy now, pay later' model with interest-free financing.
The company operates as a regulated bank, enhancing trust and credibility.
Klarna's global presence spans Europe, North America, and Asia Pacific.

Upsides

Partnership with Stripe expands Klarna's reach to millions of new businesses.
Klarna's 'Pay in 3' option with Zalando enhances customer flexibility in multiple markets.
Increased adoption of AI-driven personalization boosts Klarna's payment solutions.