Klarna provides online payment solutions primarily in the e-commerce sector, allowing consumers to make purchases immediately and defer payment to a later date, often without interest if paid within a specified period. This service benefits both consumers, who enjoy flexible payment options, and merchants, who can increase sales through Klarna's platform. Klarna operates in multiple markets across Europe, North America, and the Asia Pacific region, generating revenue by charging merchants a fee for each transaction processed and from consumers who choose extended payment plans that may include interest or fees. Unlike many competitors, Klarna focuses on enhancing the shopping experience with its buy-now-pay-later model, while also offering transparency and reliability through real-time data on system status. The company's goal is to facilitate seamless transactions that improve the overall online shopping experience.