About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a major beverage company that offers a variety of coffee and non-alcoholic drinks, including popular brands like Dr Pepper and Keurig. The company manufactures, markets, sells, and distributes its products to consumers, retailers, and businesses across North America and beyond. KDP stands out from competitors by focusing on expanding its product range and improving supply chain efficiency while leveraging technology for better customer experiences. The company's goal is to maintain its position as a leading player in the beverage industry by fostering strong partnerships and delivering high-quality beverages.
Burlington, MassachusettsHeadquarters
1981Year Founded
IPOCompany Stage
Consumer GoodsIndustries
1,001-5,000Employees
Risks
Increased competition from Coca-Cola's FUZE iced tea may impact market share.
Delay in Windsor plant closure could lead to higher operational costs.
Ghost Energy acquisition may strain financial resources if synergies aren't realized.
Differentiation
KDP's diverse brand portfolio includes iconic names like Dr Pepper and Keurig.
Strong focus on innovation with new product lines like single-serve cold brew energy.
Strategic partnerships, such as with Nestle Canada, enhance market reach and distribution.
Upsides
Expansion into plant-based beverages aligns with rising consumer demand for healthier options.
Digital-first marketing strategy under new CMO enhances consumer engagement and brand visibility.
Reusable cup program with Chicago Bears showcases commitment to sustainability initiatives.
Funding
Total raised$1.4 K
StageIPO
POST IPO DEBT
9/30/2024$1.3 K
POST IPO EQUITY
2/29/2024$100