Kasheesh provides a service that allows users to split online payments across multiple debit and credit cards. This feature helps individuals manage their budgets more effectively by distributing the cost of a purchase, which can prevent maxing out a single card and improve their credit utilization ratio. The primary audience for Kasheesh includes tech-savvy consumers, such as young professionals and students, who frequently shop online and use multiple cards. Unlike many traditional payment methods, Kasheesh offers a free platform for users while generating revenue through partnerships with financial institutions and retailers, as well as transaction fees. The goal of Kasheesh is to enhance financial flexibility for its users and create a seamless payment experience that attracts a large user base, making it appealing to banks and merchants.