Kargo

Advertising technology for mobile and CTV

New York City, New York, United States

About Kargo

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process for advertisers to buy digital ad space automatically. Kargo's unique "Create Once, Run Everywhere" approach allows brands to create a single ad that can be deployed across various platforms, ensuring a consistent message. The company offers a range of full-funnel advertising solutions aimed at maximizing consumer engagement and brand awareness, which helps brands achieve better returns on their ad spend. Kargo differentiates itself by focusing on premium supply and creative excellence, making it a leader in the mobile advertising space.

New York City, New YorkHeadquarters
1999Year Founded
$6.7MTotal Funding
EARLY_VCCompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees

Benefits

Flexible PTO + 10 Sick days a year
Tuition Reimbursement
Monthly Wellness Benefit
Daily complimentary lunch when working at the Kargo office

Risks

Emerging ad tech competitors may dilute Kargo's market share.
Privacy regulations like the EU's Digital Services Act could increase operational costs.
Economic downturns may lead to reduced advertising budgets, impacting Kargo's revenue.

Differentiation

Kargo's 'Create Once, Run Everywhere' approach ensures consistent brand messaging across platforms.
Proprietary advertising automation tools enhance campaign management and effectiveness for advertisers.
Exclusive partnerships with premium publishers maximize ad reach and consumer engagement.

Upsides

Expansion into CTV with VIDAA and Fetch TV captures premium video ad market.
Partnership with Samba TV enhances ad targeting through advanced TV data analytics.
APAC expansion with creative science solution leverages data-driven strategies for diverse markets.