About JUUL Labs
JUUL Labs produces electronic cigarettes, specifically the JUUL Device, which is a vaporizer designed to provide a nicotine experience through regulated temperature control. The JUUL Device is marketed as a healthier alternative to traditional cigarettes, targeting adult smokers who wish to quit or reduce their tobacco use. Users can purchase JUULpods, which contain nicotine and come in various strengths and flavors, to use with the device. JUUL operates mainly online through its website, JUUL.com, and also sells its products in e-cigarette shops and vape stores. The company differentiates itself from competitors by offering a membership program, JUUL Pass, which provides discounts and perks, as well as a referral program that incentivizes current users to bring in new customers. JUUL's goal is to provide a less harmful option for smokers while navigating a competitive and regulated market.