Invitae specializes in genetic testing, aiming to incorporate genetic information into standard medical practices. The company offers a range of tests for hereditary conditions, reproductive health, and proactive health assessments, making these services affordable and accessible to a wide audience. Invitae's testing process is streamlined for both patients and clinicians, allowing for easy ordering, sample pickups, and result tracking. Unlike many competitors, Invitae focuses on reducing costs and simplifying access to genetic testing, including offering sponsored programs for no-cost testing in certain cases. The goal is to empower patients and healthcare providers with valuable genetic insights that can enhance health outcomes.