Intersection

Out-of-home advertising and smart city solutions

New York City, New York, United States

About Intersection

Intersection specializes in out-of-home (OOH) media and smart city technology, transforming public spaces into advertising platforms. The company installs digital and static displays in high-traffic areas like subways and urban centers, allowing brands to effectively reach diverse audiences. By partnering with municipalities and transit authorities, Intersection enhances urban experiences with smart technologies such as Wi-Fi and interactive kiosks, while providing valuable data to advertisers. Revenue is generated through advertising sales and sponsorship opportunities, enabling brands to engage with communities. Intersection stands out by delivering measurable results through a combination of traditional and digital advertising methods, making OOH a compelling choice for brands amid growing privacy concerns.

New York City, New YorkHeadquarters
2015Year Founded
$145.9MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health: Comprehensive coverage for you and your family
Retirement: 401(k) employer match
Vacation: Unlimited PTO for full-time, salaried employees
Security: Life and Disability Insurance
Training: Personal and professional development
Commuter Coverage: Pre-tax coverage for your trip to work
Referral Bonus: Get paid to bring your friends to work with you
Snacks: Fully stocked pantries and refrigerators
Communication: Cell phone reimbursement
Celebrate: Company and team parties and events

Risks

Ad-blocking technologies may reduce effectiveness of digital advertising strategies.
Remote work trends could decrease urban foot traffic, impacting transit-based ads.
Economic downturns may affect partnerships with cities and transit authorities.

Differentiation

Intersection integrates smart city tech with OOH advertising for enhanced urban experiences.
Partnerships with TikTok and LinkNYC offer unique, interactive advertising opportunities.
InterZ network targets Gen Z with sustainability-focused, engaging content.

Upsides

Growing demand for privacy-friendly advertising boosts OOH media attractiveness.
Smart city initiatives expand opportunities for Intersection's urban tech integration.
Partnerships with social media platforms enhance OOH campaign effectiveness.

Funding

Total raised$145.91 M
Latest valuation$750.00 M
StageLATE_VC