Internet Brands

Provides online marketing solutions across industries

El Segundo, California, United States

About Internet Brands

Internet Brands provides online marketing solutions and web-based products tailored to specific industries such as automotive, health, legal, and travel. The company operates a portfolio of websites and digital platforms that deliver valuable content, tools, and services to enhance the online presence of businesses. Its products work by attracting a large audience through effective marketing strategies, generating revenue from advertising, subscription services, and lead generation. Internet Brands differentiates itself from competitors by focusing on vertical markets and leveraging strategic acquisitions, such as WebMD, to strengthen its offerings in the health sector. The company's goal is to help businesses improve their digital footprint and customer engagement through specialized marketing solutions.

El Segundo, CaliforniaHeadquarters
1998Year Founded
$288.9MTotal Funding
POST_IPO_EQUITYCompany Stage
Consumer Software, Financial Services, HealthcareIndustries
5,001-10,000Employees

Benefits

Medical, dental, & vision insurance
Life insurance
Short & long term disability
Flexible spending accounts
Credit union membership
Employee assistance program
Paid Holidays
Paid Time Off
Casual Dress
401k plan

Risks

Increased competition in digital health could impact Internet Brands' market share.
AI-driven marketing platforms may disrupt Internet Brands' traditional strategies.
Privacy concerns in health sector could lead to higher compliance costs.

Differentiation

Internet Brands specializes in vertical markets like automotive, health, legal, and travel.
The company leverages strategic acquisitions to expand its reach and capabilities.
Internet Brands offers tailored marketing strategies and digital tools for specific industries.

Upsides

Growing demand for personalized digital marketing enhances Internet Brands' service appeal.
Expansion of telehealth services boosts Internet Brands' healthcare solutions.
Rising popularity of subscription models offers steady revenue streams for Internet Brands.

Funding

Total raised$288.90 M
Latest valuation$1.10 B
StagePOST_IPO_EQUITY
POST IPO EQUITY
6/30/2014
$7
ACQUISITION
5/31/2014
$1.1 K
$1.10 B
BUYOUT
8/31/2010
$640
LATE VC
4/30/2000
$17
$153.00 M