Integral Ad Science

Digital advertising verification and optimization services

New York City, New York, United States

About Integral Ad Science

Integral Ad Science specializes in digital advertising verification, optimization, and analytics. The company provides solutions that ensure ads are seen by real people in safe environments and effectively reach target audiences. Its products include ad fraud detection, brand safety measures, viewability measurement, and contextual targeting, all powered by advanced data analytics and machine learning. IAS differentiates itself by offering a technology platform that delivers real-time insights and analytics, helping clients maximize their return on investment in digital advertising. The company's goal is to enhance the quality and performance of digital advertising campaigns while addressing challenges like ad fraud and brand safety, ultimately providing transparency and accountability in the advertising landscape.

New York City, New YorkHeadquarters

2009Year Founded

$48.4MTotal Funding

IPOCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Healthcare: Comprehensive health insurance

Flexible PTO: Take what you need, when you need it

Retirement: 401k match in the US, country-specific pension plans

Parental leave: Full maternity and paternity leave

Community: Volunteer opportunities

Celebrating team players: Peer-nominated awards

Meals and snacks: Stocked kitchens to fuel your day

Team events: Frequent happy hours, parties and outings

Risks

CFO transition may cause financial instability or strategic misalignment.

Regulatory challenges in China could hinder IAS's expansion efforts.

Sustainability partnerships might not meet expectations, affecting IAS's reputation.

Differentiation

IAS offers AI-driven ad verification for enhanced brand safety and fraud prevention.

The company provides contextual targeting solutions amid tightening privacy regulations.

IAS's Total Visibility product optimizes supply paths with transparency in media quality.

Upsides

Expansion into China taps into the world's second-largest advertising market.

Growing demand for sustainability aligns with IAS's carbon measurement partnerships.

Increased need for AI solutions boosts IAS's market relevance and client base.

Funding

Total raised$48.44 M

Latest valuation$3.30 B

StageIPO

IPO

5/31/2021

$270

$3.30 B

DEBT

6/30/2015

$40

SERIES D

12/31/2013

$30

$150.00 M

SERIES C

3/31/2012

Sapphire Ventures

$10

$50.00 M

SERIES B

6/30/2010

$36.50 M

SERIES A

9/30/2009

$12.50 M