Innovid

Digital advertising solutions for video campaigns

New York City, New York, United States

About Innovid

Innovid specializes in digital advertising solutions with a focus on video campaigns. The company provides an omni-channel platform that integrates creative development, ad serving, and analytics, allowing clients to create personalized ads tailored to individual preferences. Innovid's platform supports various advertising channels, including TV, video, display, social media, and out-of-home advertising. Unlike many competitors, Innovid offers a user-friendly interface that simplifies the management of advertising efforts and provides transparent insights accredited by the Media Rating Council. The company's goal is to enhance advertising strategies for marketers, advertisers, and publishers by delivering effective, personalized ad campaigns.

New York City, New YorkHeadquarters
2007Year Founded
$260.3MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer SoftwareIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Paid Vacation
Paid Sick Leave
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Company Equity
Stock Options
Flexible Work Hours
Hybrid Work Options

Risks

Merger with Flashtalking may disrupt Innovid's operations and client services.
Mediaocean acquisition could shift Innovid's strategic direction unfavorably.
Dependency on IRIS.TV data poses risks if data sharing policies change.

Differentiation

Innovid offers an independent omni-channel platform for personalized ad experiences.
The platform integrates creative development, ad serving, and analytics seamlessly.
Innovid provides transparent, accredited insights free from media bias.

Upsides

Rising demand for personalized video ads boosts Innovid's market potential.
CTV ad spend growth offers significant opportunities for Innovid's platform.
AI integration enhances ad delivery and consumer behavior analysis.

Funding

Total raised$260.30 M
Latest valuation$1.30 B
StageIPO
$51
$1.30 B
LATE VC
12/31/2018
$30
$150.00 M
$10
$50.00 M
SERIES B
7/31/2011
$10
$47.50 M
EARLY VC
8/31/2010
$4
$20.50 M
SERIES A
12/31/2007
$3
$15.00 M