Innovid specializes in digital advertising solutions with a focus on video campaigns. The company provides an omni-channel platform that integrates creative development, ad serving, and analytics, allowing clients to create personalized ads tailored to individual preferences. Innovid's platform supports various advertising channels, including TV, video, display, social media, and out-of-home advertising. Unlike many competitors, Innovid offers a user-friendly interface that simplifies the management of advertising efforts and provides transparent insights accredited by the Media Rating Council. The company's goal is to enhance advertising strategies for marketers, advertisers, and publishers by delivering effective, personalized ad campaigns.