Impulse Labs focuses on enhancing home cooking through electric appliances, with its main product being the Impulse Induction Cooktop. This cooktop is designed for easy installation and offers a powerful and precise cooking experience, encouraging households to switch to electric energy for a more sustainable future. The company targets environmentally conscious consumers and home cooks who value high-performance kitchen tools. Unlike many competitors, Impulse Labs incorporates battery storage into their cooktops, allowing users to store renewable energy, which not only improves appliance performance but also supports the electrical grid. The goal of Impulse Labs is to promote sustainability in home cooking while providing a seamless user experience through direct-to-consumer sales.