Impossible Foods creates plant-based alternatives to meat, dairy, and fish, aiming to improve the global food system. Their products, like the Impossible™ Burger, are designed to replicate the taste and texture of traditional animal products using specific plant ingredients. This approach allows them to cater to meat lovers while promoting sustainability. Unlike many competitors, Impossible Foods focuses on understanding consumer preferences and using science to create products that deliver similar experiences to eating meat. The company's goal is to secure a sustainable future by reducing reliance on animal agriculture.