Imbue

Digital fitness platform with influencer-led workouts

Sunnyvale, California, United States

About Imbue

Imbue Fitness operates in the digital fitness market by connecting users with their favorite fitness influencers through a unique platform. Users can access exclusive workout classes anytime and anywhere, which allows for a personalized and engaging fitness experience. The platform primarily targets fitness enthusiasts who want a more intimate and interactive way to follow their workout routines. Imbue Fitness offers a flexible payment model, allowing users to choose between a pay-per-class system or a subscription for weekly classes. This approach generates revenue through class fees and subscriptions, benefiting both the company and the influencers. By utilizing the popularity and expertise of well-known fitness influencers, Imbue Fitness provides high-quality, influencer-led fitness content that stands out in the crowded digital fitness space.

Sunnyvale, CaliforniaHeadquarters
1989Year Founded
$237.1MTotal Funding
SERIES_BCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
1-10Employees

Benefits

Work directly on creating software with human-like intelligence
Very generous compensation
Flexible working hours
Work remotely
Time and budget for learning and self improvement

Risks

Increased competition from AI recruitment platforms threatens Sourceress's market share.
Free or lower-cost fitness platforms challenge Imbue Fitness's revenue model.
Fitness influencers launching own apps may reduce collaboration with Imbue Fitness.

Differentiation

Imbue Fitness connects users with favorite fitness influencers for personalized experiences.
Sourceress uses AI to create highly personalized candidate introductions for recruitment.
Imbue Fitness offers a pay-per-class or subscription model for flexible user payments.

Upsides

AI-driven personalized fitness recommendations are gaining traction, benefiting Imbue Fitness.
Collaborations with wearable tech companies enhance real-time tracking for Imbue Fitness users.
Rise of micro-influencers offers niche content opportunities for Imbue Fitness.