Illumix

Augmented reality solutions for gaming and e-commerce

Redwood City, California, United States

About Illumix

Illumix specializes in augmented reality (AR) technology, focusing on creating engaging digital experiences that blend the virtual and real worlds. Their products include AR games and platforms that utilize advanced techniques in computer vision and deep learning. Users can interact with these experiences through mobile devices, making the technology accessible and engaging. Unlike many competitors, Illumix not only develops AR games but also licenses their technology to other businesses, allowing them to monetize both their games and the underlying AR technology. The company's goal is to enhance digital engagement in both the entertainment and e-commerce sectors, providing interactive experiences that captivate users and encourage active participation.

Redwood City, CaliforniaHeadquarters
2017Year Founded
$28.8MTotal Funding
SERIES_ACompany Stage
VR & AR, Consumer Goods, GamingIndustries
11-50Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Unlimited Paid Time Off
Paid Sick Leave
Paid Holidays
Home Office Stipend
Wellness Program

Risks

Tech giants' heavy investment in AR could overshadow Illumix's market presence.
Rapid AR advancements risk making Illumix's technology obsolete without continuous innovation.
Consumer privacy concerns may lead to stricter regulations affecting Illumix's data use.

Differentiation

Illumix blends gaming with advanced AR research, setting it apart in the AR industry.
Their participation in the Disney Accelerator program highlights their commitment to innovation.
Illumix's AR platform supports both entertainment and e-commerce, broadening its market reach.

Upsides

Increased AR adoption in e-commerce boosts demand for Illumix's interactive solutions.
Advancements in mobile AR technology enhance Illumix's consumer experience offerings.
AR's growing use in live events opens new opportunities for Illumix's technology.