Illumix specializes in augmented reality (AR) technology, focusing on creating engaging digital experiences that blend the virtual and real worlds. Their products include AR games and platforms that utilize advanced techniques in computer vision and deep learning. Users can interact with these experiences through mobile devices, making the technology accessible and engaging. Unlike many competitors, Illumix not only develops AR games but also licenses their technology to other businesses, allowing them to monetize both their games and the underlying AR technology. The company's goal is to enhance digital engagement in both the entertainment and e-commerce sectors, providing interactive experiences that captivate users and encourage active participation.