Hydrow

Designs and sells rowing machines with workouts

Cambridge, Massachusetts, United States

About Hydrow

Hydrow specializes in creating a rowing machine called the Hydrow Rower, which provides a full-body, low-impact workout suitable for small spaces due to its compact design. Users can access a library of over 4,000 workouts that include not only rowing but also strength training and yoga, enhancing their fitness experience. The unique feature of Hydrow is its immersive workout environment, allowing users to feel as if they are rowing in scenic locations worldwide. Additionally, Hydrow offers personalized training programs based on user preferences, making it appealing to both fitness enthusiasts and those recovering from injuries. Unlike many competitors, Hydrow emphasizes an engaging and motivational experience by incorporating workouts led by Olympians and champion athletes. The company's goal is to provide a comprehensive home workout solution that is both effective and enjoyable.

Cambridge, MassachusettsHeadquarters
2017Year Founded
$323.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Unlimited Paid Time Off
401(k) Retirement Plan

Risks

Integration challenges with Speede Fitness technology may delay product rollouts.
Leadership transition to John Stellato could impact strategic direction and culture.
Market saturation in connected fitness may dilute Hydrow's market share.

Differentiation

Hydrow offers an immersive rowing experience with scenic virtual locations worldwide.
The Hydrow Rower is 30% smaller and lighter than traditional rowing machines.
Hydrow's personalized training program tailors workouts based on user quizzes.

Upsides

Acquisition of Speede Fitness expands Hydrow's offerings to include strength training.
Hydrow Core Rower appeals to cost-conscious consumers with no subscription required.
Early Black Friday discounts boost sales and brand visibility for Hydrow.

Funding

Total raised$323.92 M
Latest valuation$275.00 M
StageLATE_VC