Hivemapper operates in the mapping and geospatial data industry by creating a decentralized mapping network. This network allows individuals to contribute to a global map using their dashcams, capturing and uploading map data. Contributors are rewarded with economic incentives for their efforts, making it beneficial for both the contributors and the company. Hivemapper serves various clients, including logistics companies, insurance firms, local governments, and social media organizations, who use its Map Image API to access current geospatial data for applications like route optimization and urban planning. Unlike traditional mapping services, Hivemapper's permissionless model enables anyone with an approved dashcam to contribute data, ensuring diverse and comprehensive map coverage. The company's goal is to provide a continuously updated and cost-effective mapping resource that meets the needs of various industries.