Highnote operates in the card issuance industry by providing an issuer processor platform that simplifies the process of issuing cards for businesses. The platform offers various services such as transaction data management, identity verification, fund tracking, and transaction control. It is designed to be flexible and customizable, allowing businesses to create card products that fit their specific brand and needs. Highnote's clients include financial institutions and retail businesses that require card issuance services, particularly those looking to launch card products quickly. The platform includes tools like a GraphQL API, Notifications, and SDKs to facilitate rapid development and integration. Unlike many competitors, Highnote focuses on streamlining the card issuance process while offering extensive customization options. The company's goal is to make it easier for businesses to issue cards and bring their products to market efficiently.