Helaina focuses on advanced nutrition by replicating functional proteins found in the human body to create new nutrients. Its main product, Effera™, is a dietary supplement that mimics Human Lactoferrin, a protein essential for gut health, iron utilization, and immune support. This product allows consumers to access a protein that is naturally present in their bodies, setting Helaina apart from competitors who may not offer such specific bioactive proteins. The goal of Helaina is to enhance vitality and overall health for health-conscious consumers through science-backed nutritional supplements.