About Heap
Heap provides a platform for product analytics that helps businesses understand and improve their customer journeys through data. The platform tracks every interaction a user has with a product, allowing companies to gather insights from the first visit to the final conversion. This data helps businesses make informed decisions and enhance user experiences. Heap serves a variety of clients, from startups to large enterprises, and operates on a Software-as-a-Service (SaaS) model, where clients pay a subscription fee for access to its analytics tools. These tools include event tracking, user segmentation, funnel analysis, and retention tracking. Heap differentiates itself by offering extensive educational resources, such as webinars and courses, to help clients maximize their data usage. The company's goal is to empower businesses to leverage data effectively to drive growth and improve their products.