Health IQ specializes in providing tailored insurance solutions for health-conscious individuals, focusing on products like Medicare and life insurance. The company uses proprietary data analytics to analyze clients' health records, allowing them to match clients with insurance plans that offer better benefits and lower costs. By partnering with national insurance carriers and searching through over 3,000 plans, Health IQ ensures clients receive the most suitable coverage for their specific health profiles. Their commission-based business model aligns their interests with those of their clients, incentivizing them to find the best plans. The goal of Health IQ is to optimize insurance coverage for health-conscious individuals, making it a valuable resource in the insurance brokerage market.