About Harper Wilde
Harper Wilde sells women's bras directly to consumers, focusing on comfort and quality while simplifying the shopping experience. Customers can find their perfect fit through an online sizing quiz, allowing for a stress-free purchase process. The company stands out by supporting social causes, donating a portion of sales to organizations like Girls Inc. and The Loveland Foundation, and promoting sustainability through its recycling program. Harper Wilde's goal is to empower women through quality products and community support.
Los Angeles, CaliforniaHeadquarters
2018Year Founded
$4.9MTotal Funding
SEEDCompany Stage
Social Impact, Consumer GoodsIndustries
11-50Employees
Risks
Increased competition from brands like ThirdLove and Lively in the DTC market.
Potential backlash if sustainability claims are perceived as greenwashing.
Economic downturns could reduce consumer spending on non-essential items like lingerie.
Differentiation
Harper Wilde offers bras at nearly half the price of competitors.
The company donates proceeds to Girls Inc. and The Loveland Foundation.
Harper Wilde's 'Recycle, Bra' program promotes sustainability in intimate apparel.
Upsides
Virtual fitting technology enhances the online shopping experience for customers.
Sustainable fashion trends align with Harper Wilde's eco-friendly initiatives.
Comfort-focused designs meet the growing consumer demand for comfort over aesthetics.
Funding
Total raised$4.86 M
Latest valuation$15.00 M
StageSEED
$3
$15.00 M