HappyFresh operates an online grocery delivery service in Malaysia, allowing customers to shop for groceries from local supermarkets and specialty stores without leaving their homes. Customers can browse a wide selection of products, including fresh produce, dairy, household items, and specialty goods, through the HappyFresh website or mobile app. Once an order is placed, personal shoppers handpick the items to ensure quality and freshness before delivering them directly to the customer's doorstep. HappyFresh stands out in the online grocery market by partnering with numerous stores, offering a diverse range of products, and focusing on customer convenience. The company's goal is to provide a hassle-free grocery shopping experience for busy individuals and families.