HappyFresh

Online grocery delivery service in Malaysia

Malaysia

About HappyFresh

HappyFresh operates an online grocery delivery service in Malaysia, allowing customers to shop for groceries from local supermarkets and specialty stores without leaving their homes. Customers can browse a wide selection of products, including fresh produce, dairy, household items, and specialty goods, through the HappyFresh website or mobile app. Once an order is placed, personal shoppers handpick the items to ensure quality and freshness before delivering them directly to the customer's doorstep. HappyFresh stands out in the online grocery market by partnering with numerous stores, offering a diverse range of products, and focusing on customer convenience. The company's goal is to provide a hassle-free grocery shopping experience for busy individuals and families.

None, MalaysiaHeadquarters
2014Year Founded
N/ACompany Stage
Food & Agriculture, Consumer SoftwareIndustries
501-1,000Employees

Benefits

Office meals and snacks
Generous leaves and holidays
Self-growth and improvement
Compensation and rewards
Shopping discounts
Hybrid working environment
Social events and team trips
Healthcare and wellbeing

Risks

Increased competition from local startups may erode HappyFresh's market share.
Rising operational costs in Malaysia and Thailand could impact profitability.
Consumer shift to offline shopping post-pandemic may reduce online grocery demand.

Differentiation

HappyFresh offers personal shoppers ensuring quality and freshness of groceries.
The company partners with 15 supermarkets and 47 specialty stores for diverse product offerings.
HappyFresh Supermarket launched in July 2022, expanding their direct-to-consumer services.

Upsides

Increased demand for online grocery services boosts HappyFresh's growth potential.
Mobile commerce growth in Southeast Asia enhances HappyFresh's app user base.
Health-conscious trends align with HappyFresh's organic and specialty food offerings.