Half Helix

Develops and enhances ecommerce platforms

New York City, New York, United States

About Half Helix

Half Helix develops and grows ecommerce businesses by creating and enhancing online stores for various clients, including celebrity brands and major companies. Their approach involves small, autonomous teams of designers, developers, and technologists who collaborate to produce tailored digital solutions. Services include web design, development, and performance optimization, ensuring that ecommerce platforms are visually appealing, functional, and accessible. Unlike competitors, Half Helix focuses on bespoke solutions for the next generation of ecommerce companies, adapting to the changing digital landscape. The company's goal is to transform and elevate their clients' online presence, making digital experiences more engaging and effective.

New York City, New YorkHeadquarters
2015Year Founded
MERGERCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Risks

Integration challenges post-merger could lead to operational inefficiencies.
The acquisition by BV Investment Partners may prioritize profitability over innovation.
The merger and rebranding may cause brand identity confusion among existing clients.

Differentiation

Half Helix specializes in bespoke digital solutions for ecommerce brands.
The company employs small, autonomous teams for agile and efficient project delivery.
Half Helix focuses on enhancing online stores for high-profile clients like Peloton and Rothy's.

Upsides

The merger with Tomorrow creates the largest independent Shopify service partner globally.
Rising demand for personalized shopping experiences aligns with Half Helix's service offerings.
The trend towards headless commerce supports Half Helix's focus on customizable solutions.