Half Helix develops and grows ecommerce businesses by creating and enhancing online stores for various clients, including celebrity brands and major companies. Their approach involves small, autonomous teams of designers, developers, and technologists who collaborate to produce tailored digital solutions. Services include web design, development, and performance optimization, ensuring that ecommerce platforms are visually appealing, functional, and accessible. Unlike competitors, Half Helix focuses on bespoke solutions for the next generation of ecommerce companies, adapting to the changing digital landscape. The company's goal is to transform and elevate their clients' online presence, making digital experiences more engaging and effective.