About Habu
Habu specializes in data clean room software that helps businesses analyze their data while ensuring privacy. Its platform allows companies to securely share and collaborate on data, enabling them to gain valuable insights without compromising consumer privacy. Habu primarily serves clients in the marketing and advertising sectors, including both large enterprises and smaller businesses. Unlike many competitors, Habu focuses on making data clean rooms accessible to all companies, not just tech giants, through a user-friendly interface. The company operates on a subscription-based model, providing tools for data planning, activation, and measurement to help advertisers optimize their campaigns. Habu's goal is to empower businesses to fully leverage their data for innovation and growth.