GrowthLoop

Connects customer data to marketing applications

New York City, New York, United States

About GrowthLoop

GrowthLoop connects customer data from various sources to marketing, sales, and customer service applications, helping businesses create personalized communication strategies. Its platform integrates with existing data clouds, allowing companies to manage audience segments, or cohorts, in a centralized hub. These segments enable tailored marketing campaigns and customer interactions, enhancing engagement and experience. GrowthLoop operates on a subscription-based model, with additional revenue from premium features and consulting services. Strategic partnerships with industry leaders provide advanced solutions, helping marketing teams implement Customer Data Platforms (CDPs) effectively. The goal is to optimize customer engagement and marketing efforts for businesses of all sizes.

New York City, New YorkHeadquarters
2015Year Founded
$5.8MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
51-200Employees

Benefits

Health Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Company Equity

Risks

Increased competition from Segment and Adobe may pressure market share.
Dependence on partners like Google Cloud poses risks if strategies change.
Potential regulatory changes could increase compliance costs and complexity.

Differentiation

GrowthLoop uses generative AI to create personalized marketing content at scale.
The company offers a 'Zero to CDP' solution with Snowflake and Hakkoda.
GrowthLoop's platform integrates seamlessly with existing data clouds for audience segmentation.

Upsides

Partnership with TransUnion optimizes advertising spend by boosting audience reach.
'Easy Button' solution reduces CDP setup time from months to hours.
Generative Marketing offers unique possibilities for audience and campaign management.

Funding

Total raised$5.84 M
Latest valuation$30.00 M
StageEARLY_VC
EARLY VC
12/31/2018
$6
$30.00 M