Grove Collaborative

Subscription service for eco-friendly products

San Francisco, California, United States

About Grove Collaborative

Grove Collaborative focuses on providing eco-friendly alternatives to everyday home and personal care products. Their products are designed to be natural and sustainable, catering to consumers who are environmentally conscious. The company operates an online subscription service that allows customers to receive regular deliveries of their favorite sustainable products, ensuring convenience and fostering loyalty. Grove Collaborative differentiates itself from competitors through its commitment to ethical sourcing and sustainability practices, conducting audits on suppliers to maintain high standards of environmental and social responsibility. The goal of Grove Collaborative is to promote sustainability and provide consumers with products that are safe for both their families and the planet.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$537.7MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Comprehensive medical, vision and dental
FSA, Limited FSA and HSA
Life insurance and disability
401(k)
Free VIP membership and 25% employee discount

Risks

Competitors like New Chapter launching upcycled products could challenge Grove's market share.
Rising aluminum prices or supply chain issues could impact Grove's packaging strategy.
Pressure to enhance personalization strategies may strain Grove's current capabilities.

Differentiation

Grove Collaborative is the first plastic neutral retailer globally, enhancing its eco-friendly image.
The company offers a subscription-based model, ensuring customer loyalty and recurring revenue.
Grove's rigorous ethical standards and sustainability practices set it apart in the CPG industry.

Upsides

Grove's partnership with The Nature Conservancy boosts its brand reputation and consumer trust.
The rebrand of Grove Co. with aluminum packaging aligns with sustainable material trends.
Recognition in the Dieline Awards enhances Grove's visibility and credibility in sustainable packaging.