Grove Collaborative focuses on providing eco-friendly alternatives to everyday home and personal care products. Their products are designed to be natural and sustainable, catering to consumers who are environmentally conscious. The company operates an online subscription service that allows customers to receive regular deliveries of their favorite sustainable products, ensuring convenience and fostering loyalty. Grove Collaborative differentiates itself from competitors through its commitment to ethical sourcing and sustainability practices, conducting audits on suppliers to maintain high standards of environmental and social responsibility. The goal of Grove Collaborative is to promote sustainability and provide consumers with products that are safe for both their families and the planet.