Groove is a sales engagement platform that helps companies using Salesforce automate repetitive tasks that do not directly involve selling. This allows sales representatives to concentrate on building relationships and increasing revenue. The platform is particularly useful for full-cycle sellers, who manage the entire sales process from prospecting to closing deals. Groove is well-regarded for its product quality and customer satisfaction, consistently ranking highly on review platforms. It serves a wide range of clients, including major companies like Google and Uber, and offers tailored solutions for various industries, such as technology and financial services. Groove operates on a Software-as-a-Service (SaaS) model, where clients pay a subscription fee based on the number of users and features needed. The company's goal is to enhance the efficiency and effectiveness of sales teams by automating non-sales tasks.