Groove

Sales engagement platform for Salesforce users

San Francisco, California, United States

About Groove

Groove is a sales engagement platform that helps companies using Salesforce automate repetitive tasks that do not directly involve selling. This allows sales representatives to concentrate on building relationships and increasing revenue. The platform is particularly useful for full-cycle sellers, who manage the entire sales process from prospecting to closing deals. Groove is well-regarded for its product quality and customer satisfaction, consistently ranking highly on review platforms. It serves a wide range of clients, including major companies like Google and Uber, and offers tailored solutions for various industries, such as technology and financial services. Groove operates on a Software-as-a-Service (SaaS) model, where clients pay a subscription fee based on the number of users and features needed. The company's goal is to enhance the efficiency and effectiveness of sales teams by automating non-sales tasks.

San Francisco, CaliforniaHeadquarters
2014Year Founded
$59.1MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise Software, Financial ServicesIndustries
51-200Employees

Risks

Integration challenges with Clari could lead to operational inefficiencies.
Clari acquisition may shift company culture, causing employee turnover.
Rapid growth may strain resources, leading to scalability issues.

Differentiation

Groove ranks #1 in enterprise customer satisfaction on G2 for 17 quarters.
Specialized products like Groove for Salesforce Financial Services Cloud cater to niche markets.
Groove's SaaS model allows flexible subscription options tailored to client needs.

Upsides

Integration with AI tools enhances sales performance insights and decision-making.
Remote work trends boost demand for Groove's digital sales engagement tools.
Salesforce's expansion offers opportunities for new integrations and features.

Funding

Total raised$59.14 M
Latest valuation$225.00 M
StageSERIES_B