About GRIN Technologies
GRIN Technologies offers a creator management platform that helps brands connect with content creators in the influencer marketing industry. The platform provides tools for easy access, customized landing pages, and the ability to import existing influencer lists, enabling brands to find suitable partners. It also includes analytics to track sales and ROI, integrates with ecommerce platforms for product distribution, and has a payment system for influencers. GRIN's goal is to provide a comprehensive solution for managing influencer relationships and optimizing marketing campaigns.
Sacramento, CaliforniaHeadquarters
2014Year Founded
$251.2MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consumer Software, Consumer GoodsIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Sick Leave
401(k) Retirement Plan
401(k) Company Match
Paid child bonding leave
Home Office Stipend
Phone/Internet Stipend
Stock Options
Professional Development Budget
Risks
Emerging platforms offering similar services at lower costs threaten GRIN's market share.
Data privacy regulations like GDPR and CCPA could complicate GRIN's analytics services.
Economic downturns may lead to reduced investment in influencer marketing, affecting GRIN's revenue.
Differentiation
GRIN offers a comprehensive suite of tools for end-to-end influencer marketing.
The platform integrates with e-commerce for seamless product delivery to influencers.
GRIN's Activations Benchmarking tool provides tailored performance metrics for influencer campaigns.
Upsides
GRIN's revenue nearly tripled from 2021 to 2022, indicating strong growth.
The launch of Activations Benchmarking enhances GRIN's data-driven approach to influencer marketing.
GRIN's focus on authentic relationships aligns with the trend towards long-term influencer partnerships.
Funding
Total raised$251.22 M
Latest valuation$565.00 M
StageSERIES_B
SERIES B
6/30/2022$113
$565.00 M$6
$30.00 MANGEL
1/31/2015$1
$2.80 M