Gretel provides a synthetic data platform that allows developers to create artificial datasets that resemble real data. This helps developers build and test AI models without risking data privacy. The platform is user-friendly, enabling quick access to synthetic data generation in under five minutes. Gretel's business model is based on application programming interfaces (APIs) that facilitate the generation of anonymized data, allowing businesses to innovate while maintaining privacy. The platform also offers features for validating AI models with quality and privacy scores. Gretel serves a diverse clientele, including developers and enterprises, and is available on the Google Cloud Marketplace. The company generates revenue by offering its platform as a service, where clients pay based on the amount of synthetic data they generate. Overall, Gretel aims to empower developers and enterprises to safely create and utilize data for AI applications.