Grenova Solutions focuses on sustainability and cost reduction in laboratories, particularly by minimizing the use of plastic consumables like pipette tips, which contribute significantly to biohazard waste. Their patented products and processes enable laboratories to cut plastic waste by up to 90%, resulting in substantial cost savings that can be redirected towards research and operational improvements. Grenova serves a diverse clientele in the life sciences sector, including research institutions, pharmaceutical companies, and clinical laboratories, helping them meet environmental goals while enhancing profitability. Unlike many competitors, Grenova's business model includes not only the sale of its devices but also ongoing support and maintenance services. The company's goal is to lead the laboratory equipment market in sustainability and waste reduction, as evidenced by their recognition as the Best Sustainable Lab Equipment Manufacturer in 2024.