Grailed is an online marketplace that focuses on the resale of rare luxury, streetwear, and vintage fashion items. The platform allows users to buy and sell curated pieces from well-known brands like Supreme, Gucci, and Balenciaga. Sellers list their items, and buyers can browse through a selection of unique fashion pieces. Grailed stands out from its competitors by emphasizing both accessibility and exclusivity, creating a community-driven environment for fashion enthusiasts. The company's goal is to connect fashion-forward individuals with unique items while generating revenue through transaction fees on sales.