Gordian Software provides software solutions specifically designed for the airline industry, focusing on simplifying the processes of searching, booking, and managing flights. Their main products include an API and customizable widgets that allow airlines and travel agencies to integrate Gordian's platform into their existing systems. This integration helps airlines increase sales of additional services like seat selection and baggage options, while travel agencies can choose specific services to enhance their customers' travel experiences. Unlike many competitors, Gordian Software emphasizes flexibility and ease of use, making it easier for clients to offer ancillary services. The company's goal is to improve the overall travel experience by reducing friction in air travel, and it operates on a B2B model, charging clients for access to its tools.