About GoodUnited
GoodUnited assists nonprofit organizations in enhancing their fundraising through personalized messaging on social media, particularly Facebook. By combining data science with human insight, the company creates tailored conversations that engage donors and aim to increase revenue while reducing unsuccessful campaigns. GoodUnited's services are customized to meet the unique needs of each nonprofit, helping them retain existing donors and attract new ones. The goal is to drive growth in fundraising efforts by providing effective messaging solutions.
Charleston, South CarolinaHeadquarters
2014Year Founded
$2.9MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Social ImpactIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Unlimited Paid Time Off
Parental Leave
401(k) Retirement Plan
Stock Options
Risks
Dependence on Facebook's platform poses risks if algorithms or policies change.
Increasing competition in social media fundraising could affect GoodUnited's market share.
Data privacy regulations may limit GoodUnited's ability to utilize donor data.
Differentiation
GoodUnited specializes in personalized, data-driven messaging for nonprofits on social media.
The company leverages data science and human judgment for tailored donor engagement.
GoodUnited's solutions are trusted by top nonprofits like Susan G. Komen and Make-A-Wish.
Upsides
Increased adoption of AI-driven chatbots enhances GoodUnited's conversational marketing strategies.
The rise of micro-donations allows broader audience engagement for nonprofits.
Virtual fundraising events provide opportunities to expand beyond traditional social media platforms.
Funding
Total raised$2.86 M
Latest valuation$5.50 M
StageEARLY_VC
EARLY VC
11/30/2023$1
$5.50 MGRANT
9/30/2020N/A