Gladly provides a customer service platform that enhances interactions between customers and service agents using artificial intelligence. The platform moves away from traditional ticketing systems by linking all communications to individual customers, which allows for more personalized and efficient service. Gladly's tools, such as Hero AI Authoring, Hero AI Summaries, and Hero AI Replies, help improve agent productivity and offer self-service options for customers, ensuring assistance is available at all times. Unlike competitors, Gladly focuses on transforming customer service agents into brand heroes, which helps build customer loyalty and improve brand reputation. The company's goal is to change how businesses engage with their customers, making interactions more effective and fostering long-term relationships.