GIPHY specializes in providing animated GIFs, clips, and stickers to enhance online communication. Users can search and share a wide variety of animated content across different categories, and they can also create their own GIFs from videos or images, adding custom captions and stickers. This content can be easily shared on social media platforms like Facebook, Twitter, and Instagram. GIPHY stands out from competitors by offering a free extensive library of animated content, which attracts a large user base and creates valuable advertising opportunities. The company's goal is to make online communication more engaging and expressive while providing brands with effective advertising solutions through sponsored content and partnerships.