General Mills

Produces and markets consumer food products

Minneapolis, Minnesota, United States

About General Mills

General Mills produces and markets a wide range of food products, including cereals, snacks, meals, and pet foods. Their products are sold in retail stores and online, catering to individual consumers, families, and pet owners. The company focuses on quality and sustainability, ensuring responsible sourcing and minimizing environmental impact. Unlike many competitors, General Mills emphasizes community involvement and offers consumers the choice to opt out of data sharing for advertising. Their goal is to provide delicious and nutritious food while positively impacting people and the planet.

Minneapolis, MinnesotaHeadquarters
1928Year Founded
IPOCompany Stage
Food & Agriculture, Social ImpactIndustries

Risks

Potential restrictions on food dyes could impact General Mills' product formulations.
Decreased yogurt consumption among 'tweens' challenges General Mills' yogurt product sales.
Increased competition in the snacking category pressures General Mills to innovate continuously.

Differentiation

General Mills ranks No. 2 on Newsweek's America's Most Responsible Companies 2025 list.
The company collaborates with Dairy Management Inc. to create innovative products like YoBark.
General Mills partners with Peanuts Worldwide to feature characters on Chex boxes for holidays.

Upsides

Plant-based food innovation inspires General Mills to expand its product lines.
Personalized nutrition offers opportunities for customized food products catering to dietary needs.
E-commerce growth suggests strengthening General Mills' digital presence for increased sales.