Gemini is a cryptocurrency exchange, wallet, and custodian that allows individuals and institutions to buy, sell, and store digital assets like Bitcoin and Ether securely. The platform features a user-friendly interface for trading, a secure wallet for storage, and custodial services for large holdings, along with the 'Gemini Earn' feature for earning interest on assets. Gemini stands out from competitors due to its strong focus on security, compliance, and regulatory standards, which helps build trust with users. The company's goal is to protect clients' assets while providing a seamless experience in the cryptocurrency market.