FYPM operates as a platform for social media creators and influencers to compare payment rates for brand campaigns. It allows users to view and sort payment data based on various factors such as industry, brand, social media platform, and follower count. This service is particularly beneficial for influencers, ranging from those with smaller followings to those with millions of followers, as it helps them understand market rates and negotiate better deals. The platform relies on crowdsourced data, where influencers anonymously share their payment information from brand collaborations, which is then aggregated for other users. FYPM generates revenue through a subscription model, offering basic information for free while charging for access to more detailed data and features. The goal of FYPM is to provide transparency in payment data, empowering influencers to make informed decisions and secure fair compensation for their work.