FYPM

Platform for influencers to compare payment data

Los Angeles, California, United States

About FYPM

FYPM operates as a platform for social media creators and influencers to compare payment rates for brand campaigns. It allows users to view and sort payment data based on various factors such as industry, brand, social media platform, and follower count. This service is particularly beneficial for influencers, ranging from those with smaller followings to those with millions of followers, as it helps them understand market rates and negotiate better deals. The platform relies on crowdsourced data, where influencers anonymously share their payment information from brand collaborations, which is then aggregated for other users. FYPM generates revenue through a subscription model, offering basic information for free while charging for access to more detailed data and features. The goal of FYPM is to provide transparency in payment data, empowering influencers to make informed decisions and secure fair compensation for their work.

Los Angeles, CaliforniaHeadquarters
2020Year Founded
$1.6MTotal Funding
SEEDCompany Stage
Data & Analytics, Social ImpactIndustries
1-10Employees

Benefits

Competitive compensation
Medical, dental, and vision insurance
Flexible time-off plan
Remote-first work environment

Risks

Competition from platforms like Influencer Marketing Hub may dilute FYPM's market share.
AI-driven analytics tools could outpace FYPM's current offerings.
Privacy concerns and regulations may limit data influencers share on FYPM.

Differentiation

FYPM offers a unique 'Glassdoor' model for influencer payment transparency.
The platform aggregates crowdsourced data for detailed payment insights.
FYPM allows sorting payment data by industry, brand, and follower count.

Upsides

Growing demand for transparency in influencer payments boosts FYPM's relevance.
Rise of micro-influencers increases need for detailed payment data FYPM provides.
Brands' interest in data-driven decisions aligns with FYPM's data aggregation model.