Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management, making it easy for companies to maintain consistency in their marketing efforts. It is particularly useful for brand leaders and marketing teams, whether in-house or remote, who require a centralized solution. The platform integrates with popular design, communication, productivity, and marketing tools, making it adaptable for various industries. Frontify operates on a software-as-a-service (SaaS) model, allowing users to pay a subscription fee for access to the software, which is regularly updated based on user feedback. Users can customize the platform to fit their specific brand needs, including creating custom content blocks and utilizing 3D visualizations. The goal of Frontify is to provide businesses with the necessary tools to create and maintain a unique and consistent brand identity.