Frontify

Comprehensive brand management software platform

St. Gallen, Canton of St. Gallen, Switzerland

About Frontify

Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management, making it easy for companies to maintain consistency in their marketing efforts. It is particularly useful for brand leaders and marketing teams, whether in-house or remote, who require a centralized solution. The platform integrates with popular design, communication, productivity, and marketing tools, making it adaptable for various industries. Frontify operates on a software-as-a-service (SaaS) model, allowing users to pay a subscription fee for access to the software, which is regularly updated based on user feedback. Users can customize the platform to fit their specific brand needs, including creating custom content blocks and utilizing 3D visualizations. The goal of Frontify is to provide businesses with the necessary tools to create and maintain a unique and consistent brand identity.

St. Gallen, SwitzerlandHeadquarters
2013Year Founded
$78.4MTotal Funding
SERIES_CCompany Stage
Enterprise Software, DesignIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Home Office Stipend

Risks

Restructuring may lead to internal confusion and inefficiencies in roles and responsibilities.
Integration of TwicPics may distract from core brand management focus and resource allocation.
New creative design director may risk misalignment with existing brand strategies and culture.

Differentiation

Frontify offers a comprehensive brand management platform with customization and integration capabilities.
The platform supports real-time collaboration, ideal for remote and distributed teams.
Frontify's acquisition of TwicPics enhances its visual content management capabilities.

Upsides

Growing demand for integrated brand management solutions aligns with Frontify's offerings.
The shift towards digital-first branding increases demand for Frontify's digital asset management.
Frontify's platform supports cross-functional collaboration, meeting market trends for team integration.

Funding

Total raised$78.40 M
Latest valuation$250.00 M
StageSERIES_C