Fractal operates a platform that connects game developers and players in the blockchain gaming and NFT market. It allows developers to list their games and in-game assets, while gamers can explore, purchase, and trade unique digital items known as NFTs, which can represent ownership of various collectibles. The platform supports multiple games, including popular titles like "House of Sparta" and "Mini Royale," which integrate NFTs into their gameplay. Fractal generates revenue by taking a commission on transactions that occur on its marketplace, including both new NFT sales and secondary market trades. A key aspect of Fractal's approach is its focus on community engagement through social media channels like Discord and Twitter, which helps keep users informed and involved. The company's goal is to establish a vibrant ecosystem at the intersection of gaming and blockchain technology, fostering interaction and trade among developers and gamers.