Foxtrot

Digital convenience store with home delivery

Chicago, Illinois, United States

About Foxtrot

Foxtrot operates as a digital-first convenience store that provides a variety of products, including food, beverages, and household items, all focused on quality and convenience. Customers can use the online platform and mobile app to browse and purchase items at any time, making it easy for busy individuals and families to shop. The product range includes handpicked wines, chef-prepared meals, snacks, pizzas, salads, and a selection of beverages. Foxtrot distinguishes itself from competitors by offering a delivery service that brings purchases directly to customers' homes, catering to those who prefer to avoid in-store shopping. Additionally, the company emphasizes sustainability by featuring products from women-owned and local businesses, allowing customers to support these initiatives while enjoying a diverse selection of quality items.

Chicago, IllinoisHeadquarters
2013Year Founded
$162.2MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Risks

Increased competition from local stores offering similar delivery services.
Rapid expansion and closures may have damaged consumer trust and brand reputation.
Merger with Dom's Kitchen may have caused operational inefficiencies and integration challenges.

Differentiation

Foxtrot offers rapid delivery of curated collections in under an hour.
Focus on quality and convenience with chef-prepared meals and handpicked wines.
Commitment to sustainability and supporting local, women-owned businesses.

Upsides

Increased demand for rapid delivery services in urban areas boosts Foxtrot's appeal.
Growing consumer interest in supporting local businesses aligns with Foxtrot's offerings.
Expansion of premium ready-to-eat meal market benefits Foxtrot's chef-prepared meals.