Foursquare

Cloud-based location technology platform for businesses

New York City, New York, United States

About Foursquare

Foursquare provides a cloud-based location technology platform that helps users discover businesses and share their experiences. It connects digital interactions with physical locations, serving over 50 million users and a variety of clients, including restaurants and boutiques. Foursquare's main product is Foursquare Ads, which allows businesses to target customers based on their location and behavior, making advertising more cost-effective compared to traditional methods. Additionally, Foursquare offers enterprise solutions that help companies analyze location data to improve customer engagement and operational efficiency. What sets Foursquare apart from competitors is its strong focus on data privacy and ethical data use, establishing best practices in the industry. The company's goal is to empower businesses to make informed decisions that enhance customer experiences and drive growth.

New York City, New YorkHeadquarters
2019Year Founded
$383.6MTotal Funding
SERIES_GCompany Stage
Data & Analytics, Consumer SoftwareIndustries
501-1,000Employees

Benefits

Learning and development programs from individual contributors to managers
Individual, professional coaching for all full-time employees
Flexible time off - rest and recharge when you need it!
Comprehensive and competitive health, vision, dental, life insurance
401(k) with company match
Home office setup: you get all necessary hardware and internet reimbursement
Family planning programs via Carrot and Maven
Employee Resource Groups to help you stay connected

Risks

Emerging geospatial startups threaten Foursquare's market share with innovative solutions.
Privacy concerns may lead to stricter regulations affecting operations.
Economic downturns could reduce demand for targeted advertising services.

Differentiation

Foursquare's Geosummarizer ML model boosts point of interest accuracy by 20%.
Store ID connects POI data to the real world, enhancing data utility.
Partnership with Taboola enhances customer engagement through native recommendations.

Upsides

Winning the Kantar Supreme Ad Impact Award highlights effective advertising strategies.
Appointment of Wade Wegner could bring fresh leadership to geospatial technology initiatives.
Enhanced Geosummarizer ML model increases geospatial data processing accuracy.