GoForward provides healthcare services that focus on prevention and continuous health monitoring without the need for traditional insurance. Clients pay a monthly subscription fee for unlimited access to doctors, personalized health plans, and the use of wearable devices to track health metrics. This approach allows GoForward to offer a more efficient and cost-effective alternative to conventional healthcare, targeting proactive individuals, including young professionals and those with chronic conditions. The company differentiates itself by utilizing data-driven technology to deliver personalized health recommendations and early warnings for potential health issues, aiming to reduce overall healthcare costs and improve health outcomes.