Fivetran offers an automated platform for data movement that helps businesses manage their data efficiently through a process called ELT (Extract, Load, Transform). It provides over 400 pre-built, no-code connectors to easily link various data sources and automatically handles updates, data normalization, and schema drift. Fivetran stands out from competitors by focusing on automation, allowing data engineers to concentrate on more important tasks while ensuring reliable data pipelines. The company's goal is to simplify data management for organizations of all sizes, ensuring security and compliance with data protection regulations.