Fitogram

Software for managing fitness studios operations

Cologne, Nordrhein-Westfalen, Germany

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About Fitogram

FitogramPro provides a software platform for fitness studios and wellness centers to manage online bookings, process payments, and streamline operations without needing IT skills. The platform is designed for various clients, including yoga studios and gyms, and operates on a freemium model, offering a free version with essential features and paid packages for advanced functionalities like Video on Demand. What distinguishes FitogramPro from competitors is its focus on small and medium-sized enterprises that may not have the resources for complex IT systems. The company's goal is to empower fitness and wellness businesses to operate efficiently and grow their brand.

Cologne, GermanyHeadquarters
1994Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Risks

Increased competition from Glofox and Mindbody threatens FitogramPro's market share.
Economic downturns may reduce spending on fitness services, impacting subscription revenue.
Data privacy regulations like GDPR require investment in compliance and protection measures.

Differentiation

FitogramPro offers a freemium model, attracting SMEs with limited IT resources.
The platform includes Video on Demand, creating additional revenue streams for businesses.
FitogramPro's intuitive interface requires no IT skills, appealing to diverse wellness professionals.

Upsides

Integration with wearable technology offers real-time data tracking and personalized plans.
AI-powered personalization enhances user engagement and retention through virtual coaching.
Expanding virtual fitness classes can capitalize on growing demand for online wellness.