About Firework
Firework provides solutions in the video commerce sector, allowing brands and retailers to integrate livestream and shoppable video content into their online stores. Their platform enhances customer engagement and transforms how consumers interact with products. Firework stands out by offering customized plans and community engagement tools, using patented technology to convert clicks into customers. The company's goal is to redefine online shopping experiences through interactive video solutions.
San Mateo, CaliforniaHeadquarters
2017Year Founded
$262.8MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
201-500Employees
Risks
Competition from TalkShopLive and NBCUniversal could impact Firework's market share.
Zara's U.S. live shopping expansion may draw consumers away from Firework.
U.S. consumer preference for traditional shopping may limit Firework's platform adoption.
Differentiation
Firework integrates AI with video commerce through its AVA virtual shopping assistant.
The company partners with major brands like Victoria's Secret for interactive video solutions.
Firework offers customized video commerce plans tailored to diverse client needs.
Upsides
Firework's AI-powered AVA positions it as a leader in video commerce innovation.
Partnerships with major brands enhance Firework's market presence and credibility.
Global expansion of livestream shopping presents growth opportunities for Firework.
Funding
Total raised$262.84 M
Latest valuation$750.00 M
StageSERIES_B
SERIES B
4/30/2022$150
$750.00 MSERIES A
2/28/2021$55
$230.00 MEARLY VC
9/30/2020$14
$67.50 M