FIGS specializes in healthcare apparel, particularly focusing on scrubs and other clothing for medical professionals like doctors and nurses. Their products are designed to combine comfort, durability, functionality, and style, making them appealing in a market that often lacks innovation. FIGS operates on a direct-to-consumer model, which allows them to sell their products directly to customers without intermediaries, ensuring better control over brand experience and pricing. This approach enables FIGS to offer high-quality apparel at competitive prices while building a loyal customer base. The company's goal is to celebrate and empower healthcare professionals by providing them with advanced workwear solutions that meet their needs.