Fairmarkit improves the procurement process by focusing on "tail spend," which includes smaller purchases that can add up significantly. Using machine learning, it streamlines sourcing, vendor identification, and automates quoting, making the bid-to-buy process faster. The company operates on a software-as-a-service (SaaS) model, allowing clients to subscribe for tools that enhance procurement efficiency. Fairmarkit's goal is to help businesses save time and money while gaining better control over their purchasing activities.