About Fair
Fair.com is a digital platform that simplifies the process of buying pre-owned vehicles by offering flexible subscription options. Customers can select from a variety of affordable cars and choose terms that fit their personal needs, making car ownership more accessible. The platform operates on a subscription-based model, where users pay fees for the vehicle and can customize their agreements. Unlike traditional car dealerships, Fair.com focuses on transparency and customer satisfaction, aiming to create a straightforward and enjoyable car shopping experience. The company's goal is to improve personal mobility while ensuring fairness in all transactions.
Santa Monica, CaliforniaHeadquarters
2016Year Founded
$438.7MTotal Funding
DEBTCompany Stage
Automotive & TransportationIndustries
51-200Employees
Risks
Increased competition from companies like Drover could challenge Fair's market share.
Ending the Fair Go program may result in losing a significant customer base and revenue.
Internal instability from layoffs and CEO changes could affect operations and investor confidence.
Differentiation
Fair offers a subscription-based model for pre-owned vehicles, unlike traditional car dealerships.
The platform emphasizes transparency and customer satisfaction, setting it apart in the automotive market.
Fair's focus on affordability and flexibility caters to a wide range of customer needs.
Upsides
Fair's recent $1.44M funding round supports technology development and market expansion.
The shift towards subscription-based car ownership aligns with Fair's business model, boosting potential growth.
Acquiring Shift Technologies' assets could enhance Fair's technological capabilities and competitive edge.
Funding
Total raised$438.70 M
Latest valuation$1.00 B
StageDEBT
SERIES B
11/30/2018$385
$1.00 B